About Me


My name is Tanya Maslach.  Like a good product, I’ve had some pivotal moments in my development.

I’m, in essence, a scientist by training and an entrepreneur in operation.

I tend towards systems-based thinking.  It feels big a lot of the time, (by its very nature, systems are sort of big), but I have found that using that approach helps me see the small, highly leverage-able points for making an impact.

Since knowing how to build products is fun (easy, cool, “innovative”, etc), but knowing what customers want AND then delivering it to them is harder, we take the path of least resistance.
We use our intellect, creativity and imagination to build and deploy cool technologies, but stop short when designing systems, processes and discipline around asking the hard “why” questions for who and why we build them.

This site is born from that thinking.

Need to reach me?  Email tgmaslach at gmail dot com.  LinkedIn here.

“You do not rise to the level of your goals. You fall to the level of your systems.” – James Clear

And now, the personal stuff.

I was an older sibling.  My sister and I grew up very close, albeit fighting most of our first 13 years together. She was an incredibly, wicked smart human, powerful athlete, tiny in stature but huge in courage, heart and fortitude. She served the USA as a Naval officer and later in the FBI.  She died of cancer when she was only 38, and left her son (7 y.o.), husband, mother, father and me with the gift of her strength, spirit and love.

Picture of me with sis and nephew

I grew up in an Italian and German family.  There are no two cultures quite more opposite.  One is deeply and openly expressive, passionate, provocative. One not.  In one I experienced frequent and open expressions of love, family, togetherness, anger, frustration and joy; the other, I learned stoicism, rationalism, intellectualism and patience.  In both, my DNA was simply :   family first, serve others in need, and support those you love under any and all conditions.

I grew up as a scientist before I ever was a practicing one. I was intently curious about how systems worked, and why, and how the people behaved within them. It took me on paths not frequently traveled and journeys others would never go. I was a marine scientist, a fisheries biologist and I studied marine mammal population biology, which took me to places you might only see on a National Geographic documentary. I studied industrial and organization psychology, which basically meant I studied a new animal and learned what motivates them, how they make decisions and how they interact in groups.

I started a company once and learned more than I ever did in years of being a professional working for others.

My former careers in science and psychology prepared me really well for building and thinking about software products for consumers and business people.  It also helped me to understand the underpinnings to working well with teams of engineers, designers, user-researchers and data analysts and scientists.

I have published work on leadership and using technology for virtual learning environments and I still can’t believe I was asked to write a chapter in a book that I use to study in grad school.

I was a very competitive athlete as a kid, then through college (Division I) and in my 20’s and 30’s (running, long distance triathlon).  It taught me so much about discipline, focus and the importance of saying “no” to things that don’t move the needle. I bring a lot of that thinking into the workplace, but have discovered how that thinking is in not common.