About Me


My name is Tanya Maslach.  Like a good product, I’ve had some pivotal moments in my development.

I’m, in essence, a scientist by training and an entrepreneur in operation.

I tend towards systems-based thinking and am intensely curious.  I’m inspired by thinking from science, social psychology, autobiographies and mental models in decision-science.
I’m inspired by how nature evolves and the lessons that can be learned by the fundamentals of physics, biology, ecology and psychology.

This site is born from my curiosity about human behavior, business, product development and the intersection of it all with how we care for and serve customers — of all stripes (patients, consumers or business-tool buying customers).

Need to reach me?  Email tgmaslach at gmail dot com.  LinkedIn here.

“You do not rise to the level of your goals. You fall to the level of your systems.” – James Clear

And now, the personal stuff.

I was an older sibling.  My sister and I grew up very close, albeit fighting most of our first 13 years together. She was an incredibly, wicked smart human, powerful athlete, tiny in stature but huge in courage, heart and fortitude. She served the USA as a Naval officer and later in the FBI.  She died of cancer when she was only 38, and left her son (7 y.o.), husband, mother, father and me with the gift of her strength, spirit and love.

Picture of me with sis and nephew

I grew up in an Italian and German family.  There are no two cultures quite more opposite.  One is deeply and openly expressive, passionate, provocative. One not.  In one I experienced frequent and open expressions of love, family, togetherness, anger, frustration and joy; the other, I learned stoicism, rationalism, intellectualism and patience.  In both, my DNA was simply :   family first, serve others in need, and support those you love under any and all conditions.

I grew up as a scientist before I ever was a practicing one. I was intently curious about how systems worked, and why, and how the people behaved within them. It took me on paths not frequently traveled and journeys others would never go. I was a marine scientist, a fisheries biologist and I studied marine mammal population biology, which took me to places you might only see on a National Geographic documentary. I studied industrial and organization psychology, which basically meant I studied a new animal and learned what motivates them, how they make decisions and how they interact in groups.

I started a company once and earned what I consider the most expensive and most valuable practical-on-the-job MBA alongside experiences I’m forever grateful for in customer service, product development, team development, marketing and communications, and fundraising.  

My former careers in science and psychology surprised me in their combined application for my pursuits in software product management. It also helped me to understand the underpinnings to working well with teams of engineers, designers, user-researchers and data analysts and scientists.

One of my best bosses over encouraged me to write, and so I did — even getting lucky to get published work on leadership and using technology for virtual learning environments.  Again, I was mentored by a wonderful and accomplished business woman in business who, while I was in grad school, gave me the incredible opportunity to write a chapter in a book on leadership (a course of study i was just completing in grad school). These two women remain two of the most influential people in my career in 20 years.

I was a very competitive athlete as a kid, then through college (Division I) and in my 20’s and 30’s (running, long distance triathlon).  It taught me so much about discipline, focus and the importance of saying “no” to things that don’t move the needle. I bring a lot of that thinking into the workplace, and continue to investigate ways to do it effectively and with more patience.